India automobile major, TATA motors, renames its ZICA after finding that it is similar sounding to the deadly ZIKA virus.
TATA had already spent a lot of money in marketing ZICA. In the 2016 AUTO EXPO, it announced ZICA’s renaming campaign.
Source: Google
TATA had already spent a lot of money in marketing ZICA. In the 2016 AUTO EXPO, it announced ZICA’s renaming campaign.