To regain its hold in the Passenger sales in India, the company has formed a sub-division of the company named TaMo so as to strategize the forthcoming actions to uplift their vending and create a strong base for the newer technologies that are in pipeline to enter the country.
The vertical will function separately and work on the dispatch of low volume vehicles and their technological provision. Tata Motors said that it will form network with global startups and leading tech companies to get access to trends, innovations and solutions for the design of future products and services.
Their motive behind the new setup is to introduce seven to eight model variations in the market and cater better number of buyers. Also, with a vertical focusing on the growth strategies for the main company will provide an easy platform for newer ideas and concepts to come into play which will directly benefit in the brand building of the manufacturing company. They aim to place themselves amongst the three bestselling automobile manufacturers by 2019. It might give double the number of leaders and plentiful people working under them with the same ambition.
It has recently dispatched Hexa and is likely to bring its Kite 5 version to the markets by March '17. Their is no doubt that the company performs well in the hatchback segment with its Indica, Zest and Tiago. But if it comes to other manufacturers like Maruti Suzuki and Hyundai, the company dos have to flock their feathers to heave up the competition. The sub-division's working is yet to be discovered.
