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Tata Motors launches Safari Gold Edition at INR 21.89 lakh


New Delhi: Tata on Friday launched a special edition of its flagship model Safari priced at INR 21.89 lakh (ex-showroom) ahead of the festive season.

According to the company, the Safari Gold Edition comes in two colour schemes of White Gold and Black Gold and will be showcased at the upcoming second leg of the VIVO IPL 2021.

The interiors have been further enhanced with premium features like leather seats with ventilation on both the first and second rows, wireless charger, air purifier, Android Auto & Apple Carplay over Wifi, making it the most impressive version of the Safari yet, Tata Motors said in a statement.

Vivek Srivatsa, Head ‐ Marketing, Passenger and EV Business Unit, Tata Motors said, “In less than five months after its launch, our premium flagship SUV, the new Safari reached the milestone of its 10,000th rollout and today is among the highest selling SUVs in its segment.”

“With a rich mix of exquisite design elements added on the exteriors and interiors, this special version is equipped with top of the line features, heightening the sense of comfort and indulgence for an effortless driving experience,” he said.

To debut this new offering what better platform than the IPL itself. The vehicle will be on display in stadiums across the second leg of season. We are excited to showcase this product in Dubai and are confident that it will command a lot of buyers’ attention during this festive season, he added.

Brijesh Patel, Chairman, IPL said, “We are sure that VIVO IPL will serve as the best platform for showcasing this exquisite version of the Safari to all our viewers in India and abroad. Tata Motors has been the official partner of the tournament since 2018 and our relationship with them continues to grow stronger with each passing year.”

Tata Motors said that it is currently leading the high SUV segment with a market share of 39% (YTD), and the launch of this outstanding product along with the upgrades to its existing range, is a symbolic act to celebrate the success with its customers.

The Safari is built on the OMEGARC (optimal modular efficient global architecture), which in turn is derived from Land Rover's legendary D8 platform