The French origin Automotive success, Renault Motorworks are planning to fetch voluminous models to Indian market.
After setting a landmark with its primary selling SUV Duster, the company plans to move on step further on the ladder of profit, marking just 5% share in India in 2017. By strategy of adding one car every year to high vending sub-4 meter segment, Renault wishes to strengthen its "Product Development Strategy". The CEO and Managing Director of Renault India Operations Country Sumit Sawhney recently stated that "In India most of the cars -- over 70 per cent are less than 4 meters. The weight of mini segment where we have Kwid is 25 per cent. So we have a large space to make our portfolio." He also added that the company does not wish to compromise on the quality of the products it brings forth for the customers adding that "Whatever car we want to bring, we want to bring volumes with that car. We wont bring a car just for the heck of bringing a car," He informed that the company is in the process of transitioning to conventional products, moving away from having SKD and cross badged products like Koleos and Fluence and to promote 'Make in India'."When we started our journey in India we had a joint venture and we wanted to come back to India very fast, so we adopted a bridge strategy. It was on back of SKD (semi-knocked down) products and cross badging products. This was only done to immediately come back," Sawhney added, clearing out that the company has no intentions to follow other majors of automobile industry in the stride and set forth its own augmented vehicles.
