New Delhi: Mahindra & Mahindra Ltd (M&M) on Tuesday launched the latest member in its Bolero SUV portfolio - the Bolero Neo. It is on sale at all Mahindra dealerships across India from today, at an introductory price of INR 8.48 Lakh (ex-showroom, all India), the company said in a release.
Now the Bolero SUV portfolio has the existing Bolero for the loyalist and the Bolero Neo for the evolving customer who is looking for an SUV that is tough, authentic, go-anywhere capability yet modern and trendy, the company said.
Veejay Nakra, chief executive officer, automotive division, M&M, said, “The design, performance and engineering enhancements in the Bolero Neo blend well with the authentic Bolero DNA, making it suitable for the bold and the fearless Young Bharat. The addition of Bolero Neo to the Bolero SUV brand portfolio will help us retain Bolero among the top 10 selling SUVs in the country.”
Built on the third generation chassis shared with Scorpio and Thar, this new model comes with an array of safety technologies such as standard dual airbags, anti-lock braking system (ABS) with electronic brake distribution (EBD) and cornering brake control (CBC) and ISOfix child seat, the company release said.
Velusamy R, chief of global product development, automotive division, M&M, said, “Its rugged body-on-frame construction, the proven Mahindra mHawk diesel engine and Multi Terrain Technology give Bolero Neo the ability and confidence to conquer rough terrain. Comprehensively loaded with all the key features, the Bolero Neo reiterates our unstinted commitment towards product quality, performance, core SUV attributes and value.”
The Bolero Neo has a 7-seater configuration and is available in three variants (N4- base, N8-mid, N10- top), and seven colour options (Rocky Beige, Majestic Silver, Highway Red, Pearl White, Diamond White, Napoli Black and Royal Gold (coming soon).
