Country’s largest car maker, Maruti Suzuki, which sells almost 1 lakh units every month, plays smart to face the declining sales.
Despite the post demonetization scenario, when the sales of almost every business have gone down, Maruti Suzuki has managed to come up really well.
Keeping up with the pole position in the country, the company has 50% share in the auto industry.
Maruti rules the market with its pricing policy and an offering in almost all car segments.
Also, Maruti has the highest market share in the petrol passenger vehicles, sales of which are rising due to government’s initiatives of banning the diesel vehicles in the country.
However, after the launch of Baleno (a premium compact car), Ciaz (sedan) and Vitara Brezza (compact SUV), it has become the market leader across these segments. Nearly 15% of the total sales volume comes from the new models.
The new models in the lineage and that too with a heavy discount have definitely improved the operation margins. In the September quarter, the company's average realization moved up by 9.3% to Rs 4.2 lakh.
Pocket safe cars, lesser maintainece cost and more petrol driven offerings has helped Maruti to play safe in an atmosphere of currency crunch.
