With the pollution levels reaching the sky and the smog turning the air noxious, Aston Martin, a British luxury car brand, decided to reduce its carbon footprint. Martin partners with the Chinese LeECO, formally called Letv and a primary backer of FARADAY, to develop low emission vehicle technology.
Source: Google
This JV plans to come out with an electric vehicle based on the RapidE concept. RapidE is exteriorly identical to RapideS and has a 13.3 inch touch screen as well as an Internet of the Vehicle (IOV) Technology. This car is likely to be launched in 2018.
This British Chinese partnership also plans to collaborate with Future FARADAY, an electric car firm startup with 500 employees planning to build a factory in the U.S. This way these ecofriendly cars would enter the market quicker than anticipated.
Another JV penetrating includes Taiwan’s Hon Hai, China’s Tencent and China Harmony Auto Holding that is likely to hire former BMW executive Carsten Breitfeld to head it.
Twinkle Jain
(Principal Correspondent)
CarLo.in
