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Preferred choice of Indian car buyers Alto crosses 40 lakh sales

New Delhi: Maruti has announced on Thursday that its Alto has achieved a record of becoming the only car in India to clock 40 lakh cumulative sales. Most of the first time car buyers (76%) choose alto as the first choice.

Launched in the year 2000, Maruti Suzuki claims that its brand Alto has sustained its position as the undisputed leader in the Indian car market for 16 consecutive years.

According to the carmaker, the winning proposition for Alto is its unique blend of compact modern design, easy maneuverability, high fuel efficiency, upgraded safety, and comfort features. The convenient functional aspect of the Alto, stylish looks and backed by Maruti Suzuki’s trust and reliability, make the all-new Alto a very attractive proposition for the Indian customer.

Shashank Srivastava, Executive Director (Marketing & Sales), MSIL, said, “Alto has been ranked as the No.1 selling car in India for 16th year in a row and we are immensely proud to announce another remarkable milestone of 40 lakh cumulative sales. This has become a sales record never achieved by any other Indian car.”

He added “Over the years, brand Alto has established a strong emotional connection with our customers and has become a strong symbol of Pride. We would like to dedicate this achievement to all our proud and happy Alto family members who have trusted and supported us in this journey to become India’s Favourite Car.”