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Maruti has entered vehicle lease subscription service

Vehicle leasing subscription which is very popular in western countries, could not achieve that kind of popularity and acceptance in the Indian market yet. Carmakers seem to be bullish on this business model though, after Hyundai which has invested in Gurugram based startup Revv and Mahindra which has invested in Zoom car. Now countries largest car maker Maruti Suzuki has partnered with  ORIX Auto Infrastructure Services Limited, a subsidiary of ORIX Corporation, Japan., already operating in India with a leasing model, to offer its individual customers an option of Maruti car leasing subscription.

Maruti will initiate a test pilot in Gurugram and Bangalore before rolling it out pan India. The subscription will be initially available on Swift, Dzire, Vitara Brezza, and Ertiga from Maruti Suzuki ARENA Channel and Baleno, Ciaz and XL6 from NEXA Channel

It must be noted that earlier too, Maruti Suzuki had ventured into the vehicle leasing space for corporates. However, it did not see any major success.

few other car manufacturers like  Mercedes-Benz India, Volkswagen India, and BMW India have their own customized leasing options for their customers.