New Thar which was launched on 2nd October 2020, has received an overwhelming response from the market, with new styling and features Mahindra has received 15000 bookings already. Deliveries are scheduled for next month.
As per company another interesting fact which emerged is that 57% of customers are first-time buyers.
Also, there is an acceptance of the vehicle among a larger base of lifestyle seekers, beyond the traditional lovers of this iconic brand, he said.
As many as 57 percent of all buyers of the all-new Thar are first-time car buyers and a significantly large share of all bookings are for the automatic variants, the company said.
The latest version of Thar has received over 65,000 inquiries as well, it added.
Priced between Rs 9.8 lakh and Rs 13.75 lakh (ex-showroom), M&M has introduced the model in two trims -- AX and LX -- with both petrol and diesel powertrain options.
All the variants of the new Thar come with a four-wheel-drive set-up.
