“La Maison Citroën” is a global retail concept that is designed to work on multiple levels: Attract, Welcome, Display, Configure and Sell. It aims at making the car buying experience engaging and digitally immersive.
This new showroom for Citroen Gurugram is coming up in Trivilium Avenue, Sector 29, Gurugram. Next to Audi Gurugram.Showroom is based on La Maison concept and spread over 4000 sqft. The brand is geared upto provide Gurugram customers the truely phygital experience. The dealership is promoted by VARDHMAN group. The group is driven by Mr Dinesh Kumar Jain, Managing Director. Group owns dealerships of cars, tractors, three wheelers and two-wheelers in many districts of Haryana.
La Maison Citroën looks to disrupt the codes of traditional automobile distribution. It aims to transform the mundane and monotonous car-buying process into a distinctive experience.
A giant screen is placed on the façade, and the interiors feature a natural wood finish and colourful inscriptions.
The showroom will have numerous screens, debuting the ATAWADAC (AnyTime AnyWhere AnyDevice AnyContent) and Phygital ecosystems in India, allowing customers to explore and sample the Citroen brand, products and services seamlessly. This includes not just the cars but also merchandise as well as vehicle customisation.
