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Kia India started video-based live sales consultation


New Delhi: Kia India has introduced an integrated solution application called ‘Kia Digi-Connect’ to enrich the digital buying experience for its customers.

This is an industry-first video-based live sales consultation solution by Kia, which is offered through website scheduling and integration with the company's CRM system.

Developed bearing in mind the current pandemic situation, this customised application will enable customers to connect with their nearest dealerships and get complete assistance using a video conference platform, offering them a showroom-like experience, the release added.

Tae-Jin Park, executive director and chief sales and business strategy officer, Kia India, said “ With the Kia Digi-Connect initiative we have taken a step forward in transforming the purchase journey of our customers to a seamless, digital one. We are confident that such digital innovations will offer great customer delight at every step of their car buying journey and make Kia India an aspirational and lovable brand in the country.”

The Kia Digi-Connect app is a safe and secure platform, which is integrated with Kia India’s Central Lead Management System to offer industry-leading customer data privacy for customers.

Hardeep Singh Brar, vice president and head of marketing and sales, Kia India, said, “Kia Digi-Connect solution is designed to ensure the safety of our consumers and dealer partners, especially in these difficult times of COVID-19. It offers a safe platform where customers can access all the information about Kia products and services from the comfort of their homes, as they would when visiting the showroom. It also offers a differentiated Kia ownership experience to our patrons in the country.”