JLR India to launch 10 models in 12 months | Car Dealer Tracker: Car Dealers Review & Rating site | Share your Experiences here

JLR India to launch 10 models in 12 months


JLR India plans to launch 10 models in India in FY22, including electrified vehicles, with an eye on registering a double-digit growth after a year of low sales due to the impact of the Covid-19 pandemic.

The company on Tuesday launched its first electric car in India, the I-Pace at a price of Rs 1.06 crore. The company is looking to gauge the Indian electric vehicles (EV)market ahead of Jaguar becoming a pure EV brand by 2025.

This British carmaker will be hoping to consolidate its pole position in the Indian luxury car market after becoming the third-largest player in its segment last year, as per reports.

The luxury car market in India has been on a decline after achieving peak sales of over 40,000 units in 2018. It is estimated to have declined by about 40% in 2021. Jaguar Land Rover did not disclose its sales numbers for the financial year.

With the I-Pace, the company wants to understand the Indian EV market, including the likes and dislikes of the customers and prepare itself for introducing more electrified vehicles, a spokesperson said.

The British carmaker had announced last month its new global strategy ‘Reimagine’ that envisages the Jaguar brand to have only electric vehicles from 2025 and to exit the diesel market altogether by 2026 as it looks to be a net-zero carbon business by 2039.

“With the growing customer consciousness with regard to the environment, especially in cities, more OEMS launching EV’s and policy push by the Government towards faster adoption of EVs, we expect exponential growth in EV’s over the next 5-10 years in India,” Rohit Suri, president and managing director, Jaguar Land Rover India said.

While Land Rover will continue to focus on the luxury SUV space, Jaguar will have a new brand positioning, the company had said without elaborating.

In India, JLR has equipped its retailers with EV chargers and has trained the sales staff to cater to the needs of EV customers. Meanwhile, workshops have been provided with specialized tools and dedicated bays for servicing EVs.