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Jaguar Land Rover started subscription service Pivotal

New Delhi: Company owned by Tatas now JLR has also entered into a car subscription service, by the name Pivotal. 

As the luxury carmaker claims, with this, both the Jaguar and Land Rover Cars will be available for subscription.

The carmaker also says that Pivotal will initially be looking to grow and integrate with approved Jaguar and Land Rover Dealers to facilitate the subscription program.

Under this scheme, a single monthly payment will have to be paid, which will cover the rental cost, insurance, tax, servicing, and repairs. JLR says that there are multiple membership tiers available and members can put their subscription on hold from month to month.

Managing Director of Pivotal, said, "Traditional car ownership may not provide the flexibility required by some in the modern world, and with Pivotal, we are able to offer an alternative, premium option. Our customers love driving and a subscription gives members a chance to experience living with different vehicles – whether their priority is lower-emissions, advanced safety technologies, versatility or design, Jaguar and Land Rover vehicles have plenty to offer."